Edtech Start-up based in Thailand

Problem

Grow active subscribers from 1000 to 10,000 in three months.

Solution

Digital Media Planning
  • Our media planners created a robust plan mapping out the total addressable market in five countries ( Indonesia, Thailand, Taiwan, Vietnam and India).
  • As part of the plan, we funneled out a target audience based on demographics, interests, and behavioural traits that are most likely to convert and retain as a customer.
Mobile Analytics & Tracking
What gets measured, gets managed 
  • We implemented a robust measurement plan on Mixpanel and tracked user journeys throughout the app.
  • KPIs and tracking models were developed to measure and attribute results to particular marketing campaigns.
  • At the same time to ensure visibility, we created customized dashboard on Mixpanel on how users are performing throughout the funnel.
Digital Media Buying
  • We created multiple custom audiences for each market and conducted multiple hyper tests.
  • We leveraged Facebook, Instagram, YouTube, Google Display as well as select publisher networks to buy media inventory worth $10,000 a month.
Tools
  • Google Analytics
  • Google Tag Manager
  • Mixpanel Analytics
  • Google Ads
  • Facebook Business Manager
Platforms
  • Website
  • Mobile App ( IOS and Android)
Campaigns
  • Universal App Campaign
  • Display Youtube Campaigns
  • App promotion Campaigns

Interested? Let's get in touch!