Fintech based in Sweden

About

Our client is democratizing international payments by making remittances cheaper, safer and smarter.

Problem:

  • The Client had zero visibility on how the pre-registration experience happened and where users were dropping off.
  • There was zero visibility in the on-boarding user experience for Non-Swedish and Swedish nationalities.
  • What was the drop off rate during pre-registragtion on-boarding phase
  • They were not able to measure their marketing campaigns on web and mobile analytics.

Solution:

  • We made a measurement plan in which we mapped out all user touch points throughout the app. We analyzed the entire app as a final user to get an idea on how user journey takes place.
  • We implemented AppsFlyer tool to enable install attribution so that we can measure marketing campaigns.
  • Then we created a visualization report with drop off rates.
  • This helped the client improve the user experience on the mobile application and dramatically improve the conversion rate
Tools
  • Google Analytics
  • Google Tag Manager
  • AppsFlyer
Platforms
  • Website
  • Mobile App ( IOS and Android)

Interested? Let's get in touch!