About

Our client is democratizing international payments by making remittances cheaper, safer and smarter.

Problem:

• The Client had zero visibility on how the pre-registration experience happened and where users were dropping off.
• There was zero visibility in the on-boarding user experience for Non-Swedish and Swedish nationalities.
• What was the drop off rate during pre-registragtion on-boarding phase
• They were not able to measure their marketing campaigns on web and mobile analytics.

Solution:

• We made a measurement plan in which we mapped out all user touch points throughout the app. We analyzed the entire app as a final user to get an idea on how user journey takes place.
• We implemented AppsFlyer tool to enable install attribution so that we can measure marketing campaigns.
• Then we created a visualization report with drop off rates.
• This helped the client improve the user experience on the mobile application and dramatically improve the conversion rate

• Google Analytics
• Google Tag Manager
• AppsFlyer

• Website
• Mobile App ( IOS and Android)